Sunglasses are more than a seasonal accessory. For convenience stores, gift shops, beach retailers, tourist destinations, amusement venues, and other high-traffic businesses, they’re a practical impulse purchase that can generate sales throughout the year.

The right selection gives shoppers options for everyday use, travel, outdoor events, vacations, celebrations, and last-minute purchases. At Novelty Inc., our leading sunglasses include dependable adult assortments, kid-friendly designs, and display-ready options that make stocking and merchandising easier.

Driver’s Edge, SunGear, and Sport Rayz can work together to create a broader everyday sunglasses assortment. Combining the brands gives retailers additional variety without relying on a single style or customer profile.

Here are five of our top wholesale sunglasses products for retailers.

1. Kids Sunglasses

Bright, playful, and sized for younger shoppers, our Kids Sunglasses assortment gives retailers an easy way to add youth accessories to their displays.

Each retail-ready display includes six pieces, making this assortment a convenient option for gift shops, convenience stores, toy retailers, vacation destinations, party stores, and family-focused attractions.

Pack information: 6 pieces per retail-ready display
SKU: 026569

2. Sport Rayz Sunglasses Floor Display

For retailers looking for a more substantial merchandising solution, the Sport Rayz Assortment Floor Display arrives as a 48-piece retail-ready display kit.

The freestanding format creates a dedicated sunglasses destination without requiring additional counter space. It can be positioned near an entrance, checkout area, seasonal department, travel section, or another high-traffic location to encourage browsing and impulse purchases.

Pack information: 48 pieces per retail-ready display kit
SKUs: 088442 / 088272

3. Sport Rayz Sunglasses Refill Pack

The Sport Rayz Refill Assortment includes 48 pieces per case pack, providing a convenient way to replenish an existing sunglasses display and keep popular styles available.

Featured product: Sunglasses Refill Sport Rayz Assortment
Pack information: 48 pieces per case pack
SKU: 023515

4. Kids Slap Bracelet Sunglasses

Kids Slap Bracelet Sunglasses combine two familiar novelty concepts into one memorable accessory. The playful design gives retailers a product that stands apart from traditional children’s sunglasses and adds extra personality to a kids’ accessory assortment.

These sunglasses are well suited for party stores, gift shops, toy retailers, vacation destinations, amusement venues, school reward programs, and novelty sections.

Pack information: 12 pieces per pack
SKU: 023660

5. Patriotic Kids Star Sunglasses

Patriotic Kids Star Sunglasses add a festive red, white, and blue option to summer and event merchandising. The star-shaped design makes them a natural fit for Fourth of July celebrations, parades, festivals, patriotic events, themed parties, and seasonal displays.

Although patriotic merchandise is especially strong around summer holidays, these sunglasses can also support year-round event, costume, and party assortments.

Pack information: 12 pieces per retail-ready display
SKU: 025077

Why Sunglasses Belong in an Impulse Assortment

Sunglasses address an immediate need while also offering shoppers a quick and affordable way to update their look. That combination makes them especially useful for locations where customers may be traveling, attending an event, spending time outdoors, or making an unplanned purchase.

Retailers can strengthen the category by offering a mix of:

• Everyday adult sunglasses

• Children’s sunglasses

• Novelty shapes and designs

• Seasonal and patriotic styles

• Counter displays and freestanding floor displays

• Refill assortments for convenient restocking

Placing sunglasses near checkout areas, entrances, travel merchandise, seasonal displays, or outdoor accessories can help increase visibility and encourage add-on purchases.

Stock Your Sunglasses Selection with Novelty Inc.

Whether you need a compact kids’ display, a playful novelty design, adult assortment refills, or a complete floor display, Novelty Inc. offers wholesale sunglasses for a variety of retail environments.

Browse our wholesale selection and stock the styles that best fit your customers at NoveltyIncWholesale.com.